Adsense – Still A Cash Cow?

With the appearance of Google losing a court case (and a shed load of money) and the continued downside of click fraud the query is currently on the tip of everybody’s tongue – “Is Google Adsense still the money cow that it absolutely was?”.

In this article I’ll take a look at ways in which in which the typical webmaster might still develop a successful Adsense business and how to use the up and coming back Google witch hunt to your advantage.

There are currently 2 main problems that are facing Google, both of that are serious and might cause the demise of both Adsense and Adwords.

The first and most significant issue is that of click fraud. For those of you who don’t understand click fraud is the act of clicking on your own (or a friends) ads in an attempt to generate artificial earnings.

This is such a downside for Google because it ensures {that the} price that Adwords purchasers gets is significantly less then they would want, so ensuring that eventually they can simply rise and walk away (with what remains of their advertising budget firmly clamped in their hand).

To remedy this problem Google have tried putting several rules in place like not allowing the webmaster to point out Adsense ads in auto surf sites (to call however one restriction).

The second drawback that Google faces relates to content, notably the amount of original content that is out there.

The problem during this case is that a lot of folks have purchased article scraper software (software that you point at somebody elses web site and just shout ‘Fetch!’ – it then returns a document assortment that may be a complete rip off of the site).

This was already a problem before the appearance of Adsense sites and with the continual chain of individuals chasing high worth keywords it’s become worse; It’s now attainable to look for a given phrase on Google and return nothing however duplicate content for the first few pages of search engine results.

So as to address this downside Google has been modifying it’s algorithm to effectively punish folks with duplicate content, the extent to which an individual web site is ‘penalized’ is currently a matter for debate.

Thus, given Google is about to launch a witch hunt wanting for sites with nothing but duplicate content and for individuals performing click fraud what will you are doing?

After all there are so many people out there using web site generation tools that Google will trace and/or document obfustication technology (you’ve seen the ads – “We tend to will make your one original article into three hundred and Google can never grasp!” – yep, and anyone who visits your web site will simply find drivel with spelling errors or contextual mistakes).

Step 1.
If you want to use web site generation software make positive you discover one that leaves no trace behind itself, raise yourself – ‘If I used to be wanting at the source code from the generated page how would I understand that it’s machine generated?’

Step 2.
Don’t use site scraping tools, they are immoral and a waste of it slow

Step 3.
Do embrace RSS feeds into your pages, they add contemporary content with no effort on your half (at least one of the positioning generation tools now supports this kind of functionality)

Step 4.
Don’t click on your own adverts, Google can will you within the blink of an eye

Step 5.
Do get incoming links from established sites (in the identical area as your niche content)

Summary.
If you are at all serious regarding making an Adsense income you need more than one website and therefore it’s inevitable that you’ll use site generation tools (as a result of there aren’t enough hours within the day for you to form the quantity of pages by hand), by all means that use these tools however use them ethically.

When using web site generation tools ensure that they permit you to feature multiple blocks of Adsense /Clickbank /Ebay code to every page (it saves you plenty of your time) which it performs search engine optimization for you (both on page and off page).

You should additionally take the time to write down some of your own original content – like this or perhaps pay a ghost writer to create a batch of articles for you (don’t forget to ad your bio box at the bottom of everything you write).

To answer the initial query, yes, it is still possible to create LOTS of money from Google – you just need to be careful.

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