Automated Blog Software

Considering how much money or time an online marketer spends on article marketing, we all hope for a good return on our expenditures.  Regardless if we write our articles in-house or contract with an expert professional writer, online marketers want to recoup those expenditures as quickly as possible via increased traffic and revenue.

Most of us who use content syndication use article directories most often to distribute our content.  A good article directory offers us three major advantages.  The first of those is that a top ranking article directory gets a lot of visitors.  That results in a lot of potential readers being able to access our articles on the directory, itself.  Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.

Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites.  While these niche specific sites will have less traffic than the directory, that traffic will be more targeted, so our article will be relevant to those visitors’ interests.  Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.

The third advantage is that the search engines are very likely to notice the links to our site from the syndicated article, and, as a result, our search engine listings are probably going to improves.  However part of that improvement will be limited and temporary, because most of the repeated instances of publication of that same article will be considered duplicate content.  Once the search engine robots have done their job properly, most of those duplicate external links will have disappeared in terms of their SEO value.

We can get some additional benefit by providing each directory with a unique version of our article.  If we spin our content, then we can accomplish producing multiple unique versions of the same content.  However, even when we go to the trouble of spinning so that each article directory gets a unique version, those niche sites that get our articles from the same directory will be duplicate content.  So this approach to spinning is a huge improvement over distributing the same article to multiple directories, it leaves room for improvement in maximizing our benefit from our article marketing efforts.

An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche.  Unfortunately this can be a time consuming challenge in identifying potential publishers for our articles and then convincing those webmasters that they can actually benefit from publication of our articles (and our contextual links).

Happily for those of us who rely heavily on content marketing, there is a new, mostly automated system to handle such distribution.  This alternative is a content distribution consortium of publishers and content providers.  I go into the specifics of this article marketing system in another article.

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