Best Strategies for Choosing a Domain Name
July 23rd, 2009
The first step in building a website is the registration of a domain name. Whether you are building a site to advertise your local business, an e-commerce site, photo or video or music download site, information site, or if you want to start up a website to display photos of your newborn online, the entire enterprise begins with the registration of a domain name.
The next logical question you might ask- “What is the best choice of domain name?”. There are various factors to take into consideration. For example, if you are someone who wants to build a website devoted to your cat, then the answer is that the choice of a domain name really doesn’t matter. What’s the difference? Because in a case like that you probably don’t really care about gaining a lot of traffic to your website, friends and family are your desired visitors, to keep them informed. So your domain name choice in a case like that is not as crucial as it would be if you were looking for tons of traffic to the site.
The point is that in a case like this, there is no real concern with getting a lot of visitors to the website other than friends and family and coworkers, so there is no real harm in naming the website ANYTHING, because you will be giving out the website address to a select few people. BUT……
What if the website is for business? What if you want it to attract attention?
It pays to have a domain name that reflects your website or company. Depending on the type of business, an electrical contractor for example, would people look for your electrical contracting business online if your website had an obscure name like “bills-business.com? The best strategy is to find a domain name that directly relates to your business, whether it is the business name itself or related to the category of business. For example, a car parts website should have a domain name like carparts.com or bobsautoparts.com, something that immediately associates the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.
You need to search the WhoIs database to find a domain name that has not already been registered. For your convenience in searching, I have conveniently placed a domain name search engine on StartYourWebsiteToday.com for this very purpose. After searching for the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it. If it’s not available, several alternative domain names will be proposed, to help you fine tune your search, or possibly giving you an acceptable alternative domain name to register instead.
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