Automated Blog Software

It is a sunny morning and you are sitting in your office. With a cup of hot coffee by your side and memories of the weekend’s activities still fresh in your mind, even if you say so yourself, today at least, life is sweet.

As you take a sip of your morning Caffè macchiato you feel a rush of cool air on the back of your neck and catch a movement out of the corner of your eye. In the blink of an eye there is now an smartly dressed stranger sitting in the chair opposite. Yes you are surprised; after all you didn’t hear anyone knock and before you can say anything he starts in a relaxed and measured voice.

‘This is the deal’

‘I am going to advertise your product on a billboard at the busiest junctions in every city of the world.’

‘I will be able to tell you how many people see the advertisement, their gender, age group and nationality.’

‘I will tell you what they think of your product and in many cases I will give you their contact details. While they are looking at the billboard I will allow them to view your website and even make a purchase if they feel the urge.’

‘I will have all this all set up in just a couple of days and it will cost you less than what you would normally pay for a small advertisement in your typical trade journal.’

He stops talking for just a second. ‘Interested?’

Now you might think that you should beware of offers that sound too good to be true, that you are going to wake up soon or maybe that you really should get a lock for that office door.

But let us just take a minute. If you are still reading this I am that man who has come from nowhere and offered you a deal.

The advertising site is on the Internet and the billboard I’m offering is the much underrated online survey.

Stop for a second and start to associate an online survey not with ‘market research’ but with ‘marketing’. And not any type of marketing this is ‘Marketing’ with a very large capital ‘M’ and in flashing neon lights. Marketing that is low cost, effective, direct and quick.

You can advertise a published online survey on a website, or via email and like a billboard by the side of a major road junction, your message will appear in front of people. Unlike a static billboard where the amount of people that see an advert has to be estimated (based no doubt on some arbitrary percentage of passing vehicles), the online survey accurately records the number of times a survey is started.

Online surveys can ask demographic questions such as age, gender and nationality and in doing so allows you to collate metrics about the effectiveness of your promotion and confirm that you are interacting with the target respondent on a one-on-one level.

Unlike billboards where the message is often subliminal, or maybe just trying to achieve brand awareness, with online surveys you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.

Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.

Throw in a prize as an incentive for people to complete the survey, maybe some Pay Per Click advertising to capture an even wider, or more focused audience and you are still talking low cost effective marketing.

‘So,. Is it a deal?’

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