Automated Blog Software

The only real reason that online businesses pour so many resources into article marketing is to get more traffic.  That’s why the better Internet writing services never lack business, and it’s why the top article directories do not lack fresh content.

Our articles accomplish this in one (or both) of two ways.  First, readers might click the links contextually embedded within our articles or within the resource box at the article’s end, and/or, alternatively, the major search engines can notice our article link and give greater important to that landing page on our site.  This latter option leads to more traffic, eventually, by sending us visitors who have found our page in the search engine results. 

Unfortunately those two ways of achieving our single objective are not always complimentary.  The pages on our site to which we might want to send the article readers may not be our most desired pages for maximizing our search optimization resources.  I’ll try to explain the contradiction with a bit of elaboration.

Often we pay the most SEO attention to pages that generate revenue directly.  With those pages, we try to reach search engine users who are already in a mindset to buy (or perform whatever our desired, money-making action happens to be). 

On the other hand, the readers of our syndicated articles are, typically, at a much earlier stage in the decision making process.  They are often in the very early phases of information gathering.  Indeed, it is because they are gathering information that they found our article in the first place.

Let’s balance those two visitor mental frames against the way we typically sculpt a page on a business site.  A basic marketing principle of good website design for a business is that each page within our site should be constructed in a way that contributes to creating only one action on the part of the prospect.  Whether that action is to buy our product, sign up for our mailing list or pet their dogs, we focus all our energy on that page toward achieving that single end.  So, if we absolutely obey the marketing rule, we can’t possibly optimize our most important pages and satisfy the human reader–can we?

That is the seemingly unwinnable choice that faces us.  Should we direct our article marketing strategy on SEO or on sending our readers to a page that will offer them what they actually want at this stage?  Should we abide by the simple, common sense marketing rule, or should we magically try to successfully incorporate two disparate objectives within this single site of the page?

As we develop our overall article syndication strategy and the tactics of writing a single article, we must be attentive to these competing options.

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