Automated Blog Software

Given the amount of resources that an online business invests in article marketing, we all hope for good value for our expenditures.  Whether we write the articles ourselves, use the writing talents of our employees or outsource to a professional writing service, online marketers want to recoup those expenditures as quickly as possible via increased traffic and revenue.

Most of us who use content syndication use article directories most often to distribute our content.  There are three advantages to using a good article directory.  First, a top tier article directory attract a lot of traffic.  That means a lot of people have an opportunity to find our article there.  An attractive title will encourage a lot of those visitors to read our articles and, perhaps, click through to our website.

Second, webmasters of other sites within our niche will pick up our article with our embedded links for publication on their own sites.  While these niche specific sites will have less traffic than the directory, that traffic will be more targeted, so our article will be relevant to those visitors’ interests.  Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.

Visibility of our links to the search engines, thereby improving our position in the search engine listings, is the third advantage of submitting our content to article directories.  However part of that improvement will be limited and temporary, because most of the repeated instances of publication of that same article will be considered duplicate content.  Once the search engine robots have done their job properly, most of those duplicate external links will have disappeared in terms of their SEO value.

We can get some additional benefit by providing each directory with a unique version of our article.  If we spin our content, then we can accomplish producing multiple unique versions of the same content.  But even if we submit a unique article to each directory, the individual sites that take their content from that directory will still be duplicate content.  Thus, while spinning our article prior to submission to multiple directories is a great improvement, we can still do even better in squeezing value from our article marketing efforts.

An alternative to using only article directories is to also distributed unique articles to individual sites within our marketing niche.  This can be an extremely tedious process as it involves considerable research time in finding those sites, establishing contact with the webmasters and persuading them that it is in their interests to publish our articles with our links on their sites.

Fortunately there is a semi-automated option to make implementation of this writer to publisher exchange simpler.  I think of it as an article distribution cooperative.  I go into the details of this article marketing system in another article.

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