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Despite the fact that right now Detroit is on life support, a Ford dealership in Gainesville FL, is posting impressive numbers. Marketing Florida has caused this fantasy to become a reality at a time when many car lots are closing thier doors. This achievment proves that automotive dealers can in fact make steady profits.

In spite of the times, Santa Fe Ford’s used cars and trucks are selling faster than Girl Scout cookies at a milk parade. A Florida SEO firm, MarketinginFlorida.com has targeted the majority of Santa Fe Ford’s online marketing campaign toward advertising used trucks in Gainesville

“In the past 8 months I have been able to liquidate my entire stock of upside down inventory, almost completely via retail sales, and for the first time in many years my pre-owned department is quite profitable. Marketing in Florida’s web marketing services and our low prices have been directly responsible for the upticks in my pre-owned sales department. We spend very little money advertising our pre-owned inventory other than our internet marketing efforts and currently, about 72% of our deals come directly from our web marketing.”    Greg Waitcus, Vice President, Santa Fe Ford.

Santa Fe Ford’s recent success prove that today’s franchised dealerships can become viable if they mold their business model and internet marketing to be in-line with what today’s customers demand. The days of dark shades and key flipping are over. Today’s car buyer knows the market value of vehicles and demands full disclosure before they visit or even call the lot.

Overwhelmingly, the 20,000+ automotive dealerships in America are locally owned companies that are run by high minded businessmen who go to church, support their local community and treat their customers with respect. With a North Florida Ford dealership posting steady profits month after month, Barrack Obama and friends must find a path for the Detroit auto makers to become viable. If GM is allowed to go away, the ripple effect will bankrupt America.

In a Detroit bankruptcy, it is the local dealers that will be asked to cover the loss on all of their brand new domestic inventory. It is not the manufactures that are floating all that inventory, it is the local dealerships. With bankrupt automakers, all of the dealership’s existing new inventory would have to be promptly written down to auction levels as the vehicles all of a sudden become no different than used cars without solvent manufacture backing. For nearly all affected dealerships, those write downs would immediately end their business as they would be in immediate violation of the loan agreements with their floor planners. Without the cheap financing for their inventory, very few franchised domestic dealers can keep going.

Across the country domestic auto dealers directly and indirectly support an gigantic workforce spanning many industries. They generate enormous amounts of local and state tax revenue and make a great span of political and charitable contributions. With unemployment over 8% and now talk of unemployment staying high thoughout the recovery, America would have a hard time recovering from loosing domestic automakers.

The disappearing of jobs and tax revenue at all levels would be {staggering|devestating}. Franchised auto dealers are the brute strength of their local economies. Collectively, auto dealers are the backbone of America. Congress and Barak Obama must find a way to save Detroit or risk a systemic failure of America.

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