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We all know that sales letter headlines are critical to success. But just how critical are they? Is it possible that a headline can impact sales dramatically? Will it decrease or increase sales?

The answer is a resounding “yes“.

Let’s discuss what a headline is?

In case you are curious, a headline is a short sentence used to capture a reader’s attention.It’s normally found at the top of newspaper articles and website pages in huge, bold font. It’s a very important part of the process that can increase sales exponentially.

“Boost sales you say?“

Yes. When a salesletter headline is written well, it can grow sales and increase clicksthroughs. For this sample, we’ll reference a test carried out by a writer in the 20′s and 30′s. A simple test was begun by the writer. You see, he had already written one book that sold quite a few products.

What he devised was brilliant!

The author continued to republish the writing in seven different names, or as we call it these days….headlines. It was a scientific test to see if the headline or title of a book could impact sales.

To compare this to recent times, imagine if a popular author such as Seth Godin decided to republish a book with a different name. Can you imagine Seth selling “Blue Horse” instead of the famous “Purple Cow”. What would be the final result be on sales?

Well, The Results were Amazing!

The 1930′s author ended up using 7 different headlines ranging from short and non-descriptive to longer and detailed. The longer, curious headline ended up with a 2400% increase in sales over the short, non-descriptive headline. Quite simply from a tiny test.

Are you Testing New Headlines to Increase Sales?

Here’s the easy lesson. If you are not using various headlines and seeing their impact on sales…then you’re leaving a lot of money on the table. Sales letter headlines play a huge role in the decision making process. Please do not let this go to waste.

To find out more about the 1930′s author and his amazing headlines, please visit http://www.simplecashmethod.com

Get more free amazing ideas like this at Simple Cash Method.

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