Automated Blog Software

For those who just happened to stumble onto this article and are starting from the very beginning, I’ll begin with a brief answer to the question:  What does the term article spinning mean?

When we use article spinning, it is so that we can obtain additional value as a result of the effort that we put into producing an excellent piece of Internet content.  We don’t want the exact very same article appearing on too many websites, because content that is too similar won’t benefit anybody involved in the distribution and consumption chain.  The readers certainly don’t want to repeatedly find the same article, the publishers risk receiving no value from a duplicate article because the search engines attempt not to list the same content multiple times in any search results and we, as Internet marketers, in turn stand a substantially decreased liklihood of getting all of the visitors or search engine optimization value through our links that we could have have received from entirely fresh content. 

Content or article spinning is really nothing more than rewriting the article multiple times…except that it is a lot easier, although still somewhat time consuming.  What we actually do is rewrite the content one chunk at a time.  The size of the chunk that you rewrite at one time, is up to you as you prepare for spinning.  We essentially provide alternatives for each of those “chunks” from which a software program will randomly select.  We might provide our software alternatives for entire paragraphs, for complete sentences, for phrases or for single words.  We can even code our spinning in such a way so that some versions of the resulting articles may have six paragraphs while other have eight, for example. 

A technique that most good spinning software options permit is called nested spinning.  That is simply placing alternatives within other alternatives.  As an example of this, let’s say that my original sentence is, “I adore my new green hat.”  I could rewrite two substitutions for that.  The first might be, “I surely love my green hat that I bought recently.”  A second alternative could be broken into two sentences to achieve even more variety.  “I purchased a new hat not long ago.  It’s a very cheery bright green.”  When these are presented to my spinning software, it will randomly choose one of the three alternatives for each of the many article versions that it provides.

I can provide more alternatives by using nested spinning for each of those options that I have so far created.  I’ll just use the third alternative for a quick example of how this works.  I could provide a rewritten version of the words, “purchased a new hat” to “bought a new cap.”  I could also provide an alternative to “not long ago.”  That might become, “a short while ago.”  In other words options are nested inside other options.

The more choices the spinning software has, the more versions of the same base article that are sufficiently unique (different from every other version) will be successfully generated.  Many article marketers believe that the versions should differ from each other by at least 20%, some say 25%, and I usually shoot for a minimum factor of uniqueness of around 30% to 35%.  (I use additional software to measure this factor.

Here are a couple slightly different approaches to make the best use of your article spinning.

Method 1:  Rewrite every paragraph one time (two would be even better).  Use nested spinning by now rewriting each sentence in each alternative of each paragraph once.  Next, add one more level of nesting by providing alternatives to certain words and phrases in the first two paragraphs and in the last paragraph.

Method 2:  Rewrite every sentence in the article at least one time.  Add a third alternative sentence for each sentence in the first two or three paragraphs and the final paragraph.  Using nesting, provide alternative words and phrases for each of the alternative sentences in the first several paragraphs and that last paragraph.  Also provide some alternatives for selected words and phrases in those middle paragraphs.

The first approach is better, especially if you have a high standard of uniqueness that you want to achieve or if you want to generate a large number of unique articles.  While not as thorough, the second method is faster to prepare.

If you decide to hire a professional article spinning service, I suggest that you make sure that the service will follow these broad recommendations.  Perhaps you may want to send them a link to this article.

One more tip:  Make sure that the titles of your various versions are even more thoroughly spun that the articles themselves.  In terms of the liklihood of initially attracting a reader and in terms of search engine evaluation, the title is extremely important.

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