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Forming a new fitness business? Want to grow your business but don’t have a lot of money to invest? These ideas can get you started!

There are so many ways to start & build your fitness business without spending a lot of money!

Set Up a Website
Websites are a great must do marketing strategy which also has the advantage of helping customers find you. If you know how to create one yourself that’s GREAT, but if not, here are some alternative ideas to save you money.

- Do you know any kids or college students? Most kids nowadays know how to easily set up a basic website and would probably be willing to help you for 0 or less. Make sure you review their work before they upload it to the internet.

- There are simple programs that help you construct a website such as homestead.com or buildyoursite.com. These websites can walk you through how to create your first web site and publish it to the web. Personally I think WordPress is the easiest and most profitable way to build a website.

Be sure you list your services and promotions on your website, and keep in mind the type of people you want to attract to the site, catering your design and info to them. Remember to include contact info, prices, and hours.

Once you’ve got your site up, submit it to the major search engines such as Yahoo! and Google. Include any cities or areas that you would like to cover, and use key words that correspond to how your target audience would search. For example, NYC weight loss, NYC personal training, NYC personal trainers, weight loss programs, exercise program Queens, boot camp Brooklyn, and so on.

Low Cost Marketing Tips
You can advertise your fitness business for free by placing a classified ad on Craiglist. Keep posting every week so your ads stay up to date. Choosing the best and right keyword for your business is vital so search engines will be able to find you.

You can have business cards printed up quite inexpensively by using sites such as VistaPrint.com. Your business cards can have a similar design as your website for continuity, or you can use a template from the print company or elsewhere. Put business cards everywhere you go – coffee shops, health food stores, public boards, restrooms, restaurants; get your name out everywhere.

If there are large corporations in your area, talk to their HR department about offering a free demo class after work to their employees. Emphasize that the benefits of healthier employees will improve their employees’ health, reducing use of personal time and health benefits due to illness (i.e. saving their company money!!). If you get a good response from the employees when you do the free demo, offer an ongoing class or private sessions, whatever the company is interested in.

Check your local newspapers regularly to find out if there are any health-related events or expos going on in your area. If you don’t want to get a booth (these usually cost money) just take a stack of business cards, go be friendly and meet people!

Ready to make more profits as a Fitness Instructor?

Six-figure personal training jobs exist. You just need to know where to look and how to market yourself.

Proven trainer marketing strategies are key in having a thriving Personal Trainer Business.

Want more expert advice on growing your fitness business. Check out these nutrition articles.