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Seven sure fire ways to bomb on YouTube

YouTube video marketing looks really easy. Post a video. Go to the beach, sip those drinks with the little umbrellas in them and live happily ever after. If only video marketing was that simple.

Like any other promotional medium, online video marketing requires strategy and tactics.

YouTube is the 2nd most visited website in the world. It is a behemoth. Leveraging its massive power and reach without proper consideration can result in less than satisfactory results. But blame not the medium. 

Here are 7 common mistakes to avoid when venturing into YouTube

Forget to lock in your company name

1. This is the online equivalent of not locking in your company domain name. Do you want your company name locked out the second most visited website in the world? Before you do anything else today— do this!
2. Don´t have a brand channel

   Many companies simply post a video on YouTube. A brand channel provides structure and context for a company´s videos. How can one have an online branding campaign without a brand channel? The number of site visits and subscribers some brand channels receive may make you wonder why you ever a spent dime one on online advertising. But don´t blame your ad agency or online marketing manger, much of this is still new.

3. Ignore the research

   If you do not know how YouTube visitors behave, who they are, what they do, what they search for, what the audience composition is, etc… then you are already planning your web video marketing campaign without thorough consideration. 
   YouTube Insight report 2009 is necessary information for anyone serious about marketing with video.

4. Misunderstand the venue

   Outright commercials and infomercial style promoting is not well received in the video section of YouTube. Instead your online video ad is content and content drives the action. That content is best used to inform, educate, and entertain You can then lead people to your website or other social media to close deals.

5. Forget to link your channel and site (and other social media)

   Ummm ???? Gosh. Do I really want to take advantage of the fact online searchers can click from a YouTube video to my web site and other social media ? Be sure to link all these online marketing methods together.

6. Use all the same thumbnails

   If you have several videos posted, and you do not change the thumbnails people may think all the videos are the same. This is especially apparent in the context of a brand channel. Visually it is boring and lame.
   Research shows thumbnails are the second most important consideration in choosing to watch a video.

7. Forgo key word research

   When you do keyword research, you will gain insight on how to title and tag your videos. You avoid the common mistake of not using the words and phrases people search in the tags section for your video. 
   The title of the video is the most important consideration in choosing to watch a video, according to YouTube Insight 2009.

YouTube may be the most powerful Internet marketing platform ever. It offers unparalleled flexibility for online marketing. Best of all, its like getting free Internet video advertising. 

But there´s a hook, to leverage YouTube requires understanding and insight. 

Avoid these seven common mistakes and you will be steps ahead of others who see the enormous potential of YouTube video marketing.

About the Author

Joe Culotta is president of TubeBrandz, a niche marketing firm specializing in YouTube marketing. We build custom brand channels to harness Youtube’s incredible marketing power.

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